Are you tired of the word "sustainable"? Does it seem to lecture rather than inspire? Does it feel defensive, perhaps even conservative in its suggestion that humans should have no higher ambition than to sustain? Doesn't sustaining sound, at times, like endless, thankless work?
Well, in French the equivalent word is durable. So in an idle moment I wonder: what if we used "durable" in English? Durable urbanism. Durable transportation. Durable energy. Durable lifestyles.
What I like about both words is they imply an intrinsic strength. Sustainability implies the endless labor of sustainers, while durability and resilience are just features of the thing itself.
But "durable," in particular, sounds strong, even masculine. It's a quality sought in boots, storm windows and SUVs. Guys want to be durable, and to live in a durable world. They certainly don't want to be sustained. (And let's face it, a lot of the people resisting sustainability are guys.)
Not sure. Something to try, maybe.